Page 44 - Book Funnels & Amazon Ads

BOOK FUNNELS & AMAZON ADS
Here’s a quick check you can do to make sure your BMA is a high value book lead. Think of it as the four Vs.
Validation - Do you have other industry experts confirming your thoughts and recommendations?
Validating - Does the reader feel heard and his/her experiences under- stood so you can connect with him/her at a deeper level and build trust?
Vulnerability - Do you share about yourself and your own journey? The more vulnerable with your shortcomings and failures, the more relat- able you’ll come across. Everyone struggles and it’s okay to talk about it.
Value - Is your book top-notch content? Will time spent reading your book be better than other ways your reader could have spent that time?
You now know:
1. How to calculate how much your funnel is worth and how much you’re willing to spend on it
2. How to make sure your book and Amazon listing isn’t going to ruin your funnel from the start
By the end of the next section, you’ll have your first Amazon Ad Cam- paigns up and running, filling the top of your funnel.
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