Page 43 - Book Funnels & Amazon Ads

BOOK FUNNEL BOOTCAMP
1. A free book companion course offered at the front of a book
2. Access to extra information, complimentary to lessons learned in the book
3. Access to other free books by the author
4. Complimentary workbooks
5. Invitations to connect over social media using something specific from the book
6. Free assessments and fun quizzes
7. Free 1:1 consulting session sign-up
8. Call out various groups and communities the reader can join
9. Competitions and awards
Book Quality:
If you haven’t realized already, you’ll see that we use most of these in this book in case authors want to go deeper with the content. That doesn’t mean you should hold back on the book itself. You should still aim to give it everything you’ve got because you don’t want to waste your readers’ time. If you make your book like joining a webinar that never actually teaches anything useful, you’ll just make people resentful and turn away from you and your brand.
If you don’t know of him already, I’d highly recommend checking out Mike Capuzzi. He’s coined the shook or “short book” and does a great job at walking business owners through the creation of a 100 page or less book to provide quick valuable content with a BMA that also works as a great lead generation tool. You can find Mike at https://bit.ly/MikeCapuzzi or by scanning this QR code:
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