Page 45 - Book Funnels & Amazon Ads

Section 2
Building Your Funnel
The difference between the books that have “made it” and the books that haven’t is simple: Visibility. An amazing book with little marketing will always perform worse than a mediocre book with great marketing. Just think of all the would-be Good to Great or How to Win Friends and Influence People - level, world changing books out there that won’t ever see the light of day.
A good marketing plan includes multiple ways of getting your book in front of ideal readers. One such tool to include as part of your marketing is Amazon Ads. Alone, it won’t be the reason your book becomes the next Rich Dad Poor Dad, but it is a crucial component to ensuring you’re getting visibility on the top book sales platform in the world.
In the first section of this book, we focused on all of the things related to your book that would prevent your ads from being successful, and your book from being an effective BMA driving readers to engage with you further.
Now we’ll be shifting into the tactics of how to set up Amazon Ads that are going to grow your readership.