Page 47 - Book Funnels & Amazon Ads

BUILDING YOUR FUNNEL
I could go deeper into other types, like Sponsored Brand Ads and Lockscreen Ads but these aren’t going to be the most impactful types, and will require further customization despite no increase in ROI. The 4 I will explain and set up with you are going to give you the highest return for the least amount of effort.
Before we begin, there are as many Amazon Ad strategies as there are clouds in the sky. I am going to teach you one such method to get you off the ground.
If you want to try a different method—that’s completely fine. I prom- ise I won’t be offended.
The main goal of the next two sections is to feed the top of your funnel.
If after a few months of testing this strategy, it doesn’t work for you, try another strategy. I write about all strategies and tactics and have a FB group for non-fiction authors trying to maximize their readership.
I created it just for readers of this book and students of my Ads course. The group is called Profitable Amazon Ads for Non-Fiction Authors. I invite you to join us as we continue to learn together and adjust to this ever-changing platform.
Two other great FB groups to further your education on Amazon Ads (that I recommend) are:
1. Mastering Amazon Ads: An Author’s Guide
2. Authors Optimizing Amazon and Facebook Ads - Support Group
39