Page 49 - Book Funnels & Amazon Ads
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TYPE 1: AUTOMATIC CAMPAIGN
4. Substitutes: Finds targets that are replacements for your book
These 4 types of automatic targeting do separate things which means they will each have a different conversion rate which we’ll optimize sepa- rately in Section 3 of the book.
How do you set up an Auto campaign?
1. Click Continue on the Sponsored Product Campaign Type.
Campaign Settings
2. Your campaign name should be the acronym for the book. My book Experience Over Degrees will be EOD. Then you’ll add a .auto at the end to signify that this is your Auto campaign.
You won’t add a portfolio yet as you must have at least one campaign to create a portfolio. We’ll set this up next. If you’ve already got a port- folio created, go ahead and select the desired portfolio.
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