Page 48 - Book Funnels & Amazon Ads

Chapter 1
Type 1: Automatic Campaign
Auto campaigns are the $5 bill that you find laying on the ground when taking the dog out for a walk around the neighborhood. They’re the extra 10% off you get by searching online for coupons upon checkout. They are the extra rice and cheese that Chipotle gives you without costing you anything.
Auto campaigns are the lowest hanging fruit with the highest reward. They take less than a minute to set up and require you to do no research or math. You hand the keys to Amazon and let its algorithms do the work. The better your targeting is outside of your Auto campaigns, the better these will perform.
If you haven’t set up your AMS account yet, you’re going to need to. We’ve included step by step instructions and a walk-through video in your complimentary ads course found at the front of the book.
The first 30-90 days will be data collection. We want to figure out what the conversion rates are for your campaigns so we can figure out how much we’re willing to spend per click. We will do this in a safe, low-cost way where you can expect to spend less than $200 a month.
What are the 4 types of auto campaigns?
There are 4 types of auto targeting.
1. Close Match: Finds targets closely related to your book
2. Lose Match: Finds targets loosely related to your book
3. Compliments: Finds targets that go well with your book