Page 53 - Book Funnels & Amazon Ads

TYPE 1: AUTOMATIC CAMPAIGN
Products
6. Select the Kindle and Paperback (if available) of the book you’d like to target.
Amazon changed their reporting methods in 2020 so that they’d only report on the product being advertised. This was very frustrating for authors because this meant that a campaign would not show if someone clicked on your ad and then bought another product that wasn’t being advertised.
Amazon counts the Kindle and Paperback copies of the same book as separate products. Because of this, and despite the fact this means you can optimize for a certain product type, I always select both the paperback and kindle so as to see the big picture of a campaign and the true sales it brought in. I think this is more valuable than optimizing for a specific kindle or paperback version. If you miss the fact that one of your campaigns sold a paperback, and you were targeting the kindle, you may turn off or under- fund a campaign that actually sold copies of your book. Targeting the paperback may not be available for everyone for various reasons. If that’s the case, it’s okay. Just move forward with the Kindle. If you have both available on the AMS console, I’d recommend including both in each ad.
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