Page 54 - Book Funnels & Amazon Ads
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Automatic Targeting
7. Type in a default bid of 23¢.
BOOK FUNNELS & AMAZON ADS
This will set each of the 4 types of auto targeting at 23¢ to begin with. After a month of data, we will begin to change the bid of each one inde- pendently but the first step is to see how they perform at a low bid.
Ignore suggested bids for everything; they’re often wrong, expensive, and confusing.
Find the launch campaign button and press it.
Congratulations, you have just successfully set up your first campaign.
Portfolios
Now we’ll want to set up a portfolio to include this campaign to make sure we have spend limits in place for our whole set of campaigns we’ll be creating throughout this section.
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