Page 70 - Book Funnels & Amazon Ads
P. 70
BOOK FUNNELS & AMAZON ADS
Campaign Bidding Strategy
1. Choose the Fixed bids bidding strategy.
Most authors can never get their ASIN campaigns to generate sales. When first targeting your book, Amazon doesn’t have much data collected regarding your book and where it should be appearing. If you’ve sold less than 50 copies, select a fixed bid strategy to make sure Amazon is going to show your ads. Once you’ve sold 50 copies on Amazon, I would rec- ommend switching over to an Up and Down bidding strategy as for most authors. This will be a more efficient bidding strategy once Amazon has enough data regarding your campaign’s book. We’ll cover this further in Section 3 of this book.
62
