Page 79 - Book Funnels & Amazon Ads

Section 3
Optimizing Your Funnel
In Section 1 of this book, we talked about the math equation for your book funnel. Part of that equation was the percentage of clicks that turned into readers and readers into leads.
In Section 2 we went through the steps of setting up your initial Amazon Ads campaigns to start filling the top of your funnel with clicks.
Now we’ll learn about adjusting your Ads to improve their output and cost effectiveness.
This section will teach you:
1. How to increase the percentage of clicks that turn into readers, by removing clicks that don’t result in readers, and reducing wasted spend.
2. Increasing clicks that are resulting in readers.
You’ll also learn how much your ads are spending, how much money your book is making, how to adjust your campaigns in just a couple hours a month, and how to handle a few of the issues that might arise when running your campaigns.
Your ads have now been running for around 30 days. They’ve gotten impressions, clicks, and hopefully a few sales. Now it’s time to figure out what’s working, and get rid of what’s not.