Page 98 - Book Funnels & Amazon Ads
P. 98
BOOK FUNNELS & AMAZON ADS
Here’s how you can adjust your bids without needing to spend hours trying to hit a moving target:
Inside of your Exact campaign:
3. Click on the top box to select all Ad Groups.
4. Select Adjust Default Bid.
5. Enter in the new bid amount and press Save (I’d recommend increasing by 5¢ or less at a time if the campaign is already performing and 10¢ at a time if it’s not performing).
Decreasing Funding
If your CPC is too high, the first step I would take is to select the down only bidding strategy and test it for 30 days.
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