Page 1 - KINGLY Circular Loop_v2 new

THE KINGLY CLOSED LOOP EXPLAINED

WHAT DOES IT MEAN AND HOW DO WE KEEP THE PROMISE?

THE FUTURE DEPENDS ON WHAT WE DO NOW

The future depends on what we do now
The future of our planet depends on how quickly and how effec-
�vely we change the way we live.

So Kingly has taken a leaf out of nature’s book. In the natural world,
there are few straight lines but plenty of virtuous circles. Kingly has
made a deliberate choice to implement closed circular loops in
manufacturing, and to make every aspect of their business environ-
mentally sustainable.

Raw materials are ethically sourced and they’re choosing to design
out pollu�on and waste.

“IT’S THE ENVIRONMENT...”

In the last century, the clever answer to big poli�cal ques�ons was usually, “It’s the economy, stupid”.
True enough, but we also know that a healthy economy is a false economy if the world is sick. We need a
healthy planet too.

Tradi�onally, industries have used a straight line model of produc�on. That means extrac�ng or growing,
using, and throwing away. And the target minimum price usually means maximum cost to the environment.
In contrast, the circular economy is based on responsible use of resources, reusing, re-purposing and
recycling. It’s a deliberate choice designed to reduce pollu�on and regenerate natural systems.

It’s one of the most powerful ways to bring about change. Everyone can help.

WHY ADOPT THE CIRCULAR ECONOMY?

A circular economy creates value through efficient use of resources that have been responsibly sourced.
It includes restora�ve ac�on in the landscape and the replan�ng of beneficial crops. It ensures con�nual
use and products re-purposed into new life cycles.

Thus, demand for the produc�on and consump�on of exploita�ve raw materials is constantly under
pressure to reduce. The trend gains momentum. Already, in Japan, it is obligatory to re-cycle all household
appliances. This will spread, naturally, into other sectors.

Kingly want that to happen in the garments industry. Today.