Page 4 - KINGLY Circular Loop_v2 new
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HOW DOES THE LOOP GAIN TRACTION?

           As  the  process  snowballs,  big  corpora�ons  have  an  important  part  to  play.  They  can  insist  that
           mul�ple-life cycles, longevity, and restora�ve value, are deliberately designed into all new products. A
           good  example  is  how  Mercedes  Benz,  Porsche,  BMW  and  Renault  have  already  moved  to  using
           eco-friendly materials for their car interiors, including ECONYL® Regenerated Nylon.
           Large companies can persuade each other and governments to adopt sustainable policies that have real
           teeth. Everyone can insist on the applica�on of the United Na�ons 17 sustainable development goals.




           WHERE NEXT?

           If there is any doubt that this is achievable, look at the year 2020. The Coronavirus (Covid-19) pandemic
           has made us re-evaluate our priori�es. Faced with dreadful circumstances, the scien�fic community has
           created effec�ve vaccines at a speed no-one thought possible.


           If  this  can  be  achieved,  is  there  any  reason  on  earth  why  we  cannot  close  the  circular  loop  for
           responsible manufacturing?
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