Page 18 - BPW-UK ANNUAL REVIEW 2023-2024

This group was convened following the AGM in June 2021 under the leadership of one of the
five Vice Presidents elected within the interim constitution.
Members are at the heart of everything that BPW does.

The aims of the group were
(a) to keep the current members well informed and active and
(b) to develop a recruitment strategy and action plan.

Our full Membership Strategy and Action Plan were published in the last Annual Review and this
report serves to update you as to what we have achieved to date and what our future activity
focuses on.

The Membership Strategy was designed to support the current membership as well as to grow
the membership. We are making steady progress as shown in our updated Action Plan below.

Membership Strategy Action Plan

Priority Area Action Responsible Update
General:
a) Recruitment Strate- -establish an effective Membership 03/09/2021
gy Working Group Working Group
-develop and implement an Strategy agreed COMPLETED
effective recruitment strate-
gy
-monitor the effectiveness of
the strategy
-oversee the implementa- ONGOING
tion of the strategy in all MONITORING
areas OF ALL ASPECTS
-share information, work OF THE PLAN
plans and internal communi- ADDRESSED IN
cation ideas freely with all THE MONTHLY
Working Group leaders MEETINGS
-make effective use of all
available communication
mechanisms
Membership:
a) Application -review and update the cur- All forms are in the 1ALL FORMS
Forms rent application form and process of being REVIEWED AND
provide an instant Join Now reviewed. STREAMLINED
option on the website 2. RENEWAL
b) Renewal Forms -review and update the cur- LETTERS
rent renewal form COMING FROM
c) Renewal Letter -new wording for renewal A questionnaire for TREASURER
letter encouraging members potential members 01.01.2023
to continue with their mem- is being worked JOIN NOW
bership on. OPTION IS LIVE
d) Research -devise questionnaire to ON THE
ascertain value and needs WEBSITE
to and from the members 3. EXTERNAL
QUESTIONNAIRE

18 BP W U K - A NN U A L REVIEW 2 0 2 3 ~ 2 0 2 4