Page 17 - 1stURMRFP

...the nitty gritty
BUSINESS TIERS
SALES GOALS
ROYALTY %
PAYMENT TO 1/ST
2022 2023
2022 2023
E-commerce
$250,000
$1,000,000
10
$25,000
$100,000
Marquee Events
$500,000
$750,000
10
$50,000
$75,000
TOTAL
$750,000
$1,750,000
10
$75,000
$175,000
VENUE SHOWROOMS + CORPORATE MERCHANDISE
URM to work on a cost-plus basis with 1/ST procurement team. URM pledges to be transparent on all cost of goods (URM has used this pricing model with Maker’s Mark for over 10 years).
E-COMMERCE WEBSITE DEVELOPMENT
URM builds a Magento 2 e-commerce website on behalf of 1/ST. The site is integrated into URM’s back-end ERP. 1/ST retains ownership of site. Approximate cost is $20,000. Payment terms to be negotiated.
URM’S MISSION IS TO CAPTURE THE IMAGINATION OF THE NEXT GENERATION OF 1/ST FANS BY BUILDING MERCHANDISE ASSORTMENTS THAT SPEAK TO ALL LEVELS OF RACING FANS.
The diverse nature of 1/ST Venues and Marquee Events adds a unique layer of complication to accomplishing this mission. Accomplishing this merchandising goal requires outside-the-box thinking... our financial proposal is also a little outside-the-box.
By accepting this approach, 1/ST will allow URM to pursue luxury brands, elevate the quality of “Fan Gear” and build a creative merchandise assortment for the next generation of racing fans. We realize that other companies may offer higher royalty percentages, however, there’s an old saying in the
New York Garment District... “You can’t deposit percentages in the bank”!
UPPER RIGHT MARKETING | 675 SETZER WAY, LEXINGTON, KY 40508 | LINDSEY SEIBERT | 859.294.4705 | LINDSEY@UPPERRM.COM
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