Page 21 - 1stURMRFP

Appendix
10. Financial Due Diligence
a) Jimmy Dawahare is the managing, majority owner of URM along with two minority interest partners. Lindsey Seibert is President.
b) URM currently carries over $1 million in raw and finished goods inventory.
c) URM has the capability to carry inventory requirements as it may relate to 1/ST merchandise. The specific inventory needs will be developed as product assortment is identified.
(Approach and Process Continued)
customer service team to “make the customer happy” and thus find the appropriate resolution of all customer issues.
d) Whether through the diversity of our workforce, recycling progams, or environmentally friendly supplies, URM is committed to being a socially responsible company. Many of our vendors are small, locally owned businesses or women-owned businesses who share those same values. With brand partners, their commitment to social responsibility is evident from statements found on their websites.
11. Design/Creative- See pages 11 and 13.
a) URM’s track record of creating winning designs is well documented. We work with our partners to develop and protect the Intellectual Property of their designs. We look forward to doing the same for 1/ST. See page 13 for our process.
13. Financial Reporting and Performance Analytics
a) URM has a state-of-the-art ERP system that allows for robust reporting. Sales and royalty reports will be provided on a quarterly basis or on an ad-hoc basis if need arise.
b) URM has the ability to produce analytics around the sales data. Specific metrics and key performance indicators will be developed and monitored with the 1/ST team.
c) Knowing the facts and being key-item driven is paramount for success. URM account managers are trained to review and analyze sales data daily. From this, merchandise assortments are built and adjusted as needed.
12. Approach and Process
a) Managing & Operating
a) Marquee Events- URM will work in advance to develop a merchandise assortment comprising of domestic and import production. All product would be submitted to the 1/ST POC for approval. This process works best with one point of approval rather than “approval by committee”. URM will have key staff members onsite for all Marquee Events in advance to manage event setup along with 1/ST staff.
b) Venue Showrooms- URM POC will have weekly calls with showroom managers to review sales and discuss product needs. URM will be onsite for opening day setup on an as-needed basis.
c) Venue Uniforms- URM is adept in providing uniforms for grooms to outriders to volunteers. The URM account manager, working with the 1/ST POC, will provide the best possible options within the requested budget.
d) E-Commerce- See pages 9 and 10.
b) URM will have staff onsite during all Marquee Events. URM will work with 1/ST to determine the appropriate number of staff needed to operate onsite showrooms.
c) URM has a dedicated customer service team. The customer service team operates Monday through Friday, 8:30 am to 5:30 pm EST. Customer service emails and dedicated phone lines will be provided to 1/ST customers. URM management empowers the
14. Product Cost and Financial Transparency- see accompanying spreadsheet.
UPPER RIGHT MARKETING | 675 SETZER Y, LEXINGTON, KY 40508 | LINDSEY SEIBERT | 859.294.4705 | LINDSEY@UPPERRM.COM
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15. Scope of Work- TBD
16. Financial Summary- See page 16.
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