Page 10 - TJ Murphy 4th yr MDP Book

Bio: Interests:

Wilson is a family focused car Wilson loves formula one and
salesman, having setup his dreams of one day being behind
dealership with his two brothers. the wheel of an F1 racer.

He is not afraid to get his hands
dirty in the workshop and can
often catch himself talking about
cars with fellow enthusiasts

for hours.

User needs: Daily schedule:

He needs to look his best to sell Wilson brushes three times a day
himself, his story and his product for two minutes in the morning
Wilson Abrams to potential buyers. when he wakes up, after lunch at

home and at night before bed.

He wants a product that delivers
the best clean in the shortest
amount of time for getting ready
Brands: quickly in the morning.

He requires a portable product
that can charge on the go for
business trips.

Consumer persona