Page 5 - Eoghan Fallon
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Design Principles -                                      Karim Rashid







                                                                                                              01








                                                                                       Sensual Minimalism




                                                                  Karim often referes to his work as ‘Sensual Minimalism’, using bold colours
                                                                     and self-expression in his work seperates him from a lot of designers.
                                                                   Karim wants his products to be comfortable but still push the boundaries

                                                                                                   of contemporary living.


                                                                                                              02








                                                                                     Democratising Design



                                                                             ‘Democratizing Design’ is what Karim refers to design being
                                                                        accessable to everyone, yet challenging the boundaries of modern

                                                                               aestethic. Karim wants his products to work with people.




                                                                                                             03







                                                                                                      Futurism




                                                                     The fundemental to all Karims work is his futuristic approach. Karim
                                                                      designs looking forward , “art should never look into the past, but

                                                                                          always look to improve the future”.








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