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          Project Background                                                                                                                                     K

















                                                                               Design Culture and Society



                                                                               This product design brief explores the intersection of design culture
                                                                               and semantics, focusing on the social and symbolic meanings
                                                                               embedded in the product. It considers the "circuit of culture," where
                                                                               design shapes and is shaped by cultural practices, values, and
                                                                               emotions. The brief emphasises how the product communicates
                                                                               through visual language, materials, and interactions, evoking emotional
                                                                               responses from users. By understanding cultural context and symbolic
                                                                               significance, the design aims to resonate deeply with its audience,
                                                                               creating a meaningful connection. Emotional design principles are
                                                                               applied to ensure the product not only meets functional needs but also
                                                                               fosters a strong emotional bond with users.

















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