Page 6 - Sorcha Mathews

Oral B as a Brand:

Brand Values and corporate identity

Oral-B is an American Brand of Oral hygiene products.

Their products include toothpaste, mouthwashes, tooth

brushes, electric toothbrushes and water flossers.

Oral-B was founded by a dentist, and their products are de-

signed with dentists.

They claim to be the #1 desntist recommended brand

worldwide.

Some of their more recent products are designed to be

used with apps, integrating modern technology, setting the

bar for competitors.

Aesthetics:

Oral B’s Products typically have a more functional, pro es-

sional aesthetic in comparison to competitiors.

Their typical colour scheme includes white and varying

shades of blue, both colours indicate hygiene and cleanli-

ness.

The general style of their products include soft, rounded

smooth shapes. They have designed products you wouldnt

be afraid of putting in your mouth.

With the exception of Pulsonic models and io models, all

Oral B brush heads work with Oral B toothbrushes so you

can interchange di erent heads.

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