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     PREFERRED INFORMATION CHANNELS
                                   77%                     62%                   54%                       46%                     35%                      23%                    15%                    4%
                                                                                                                                                              EMAIL
                                 SOCIAL MEDIA               LOCAL                  EVENT               WORD OF MOUTH               FLYERS AND              NEWSLETTERS              RADIO                  OTHER
                                    UPDATES               ACTIVITY APP            CALENDAR                                          POSTERS
                                                                                                COMMUNITIES ARE INTERESTED IN...
                                other                 other                                    at home                              kayaking &/or                                    cycling
                        (9football, gaelic)       (inclusive)            fitsticks            programs               boules        paddle boarding          swimming             (inclusive)              69%
                                                                                                                                                                                                         walking
                                                                                                                                                               46%                                         &/or
                                                                                                                                          39%                                       39%                  running
                                                                                                23%
                                                     19%
                                11%
                                                                                                                       8%
                                                                                                                                                                                                                                        RESEARCH
                                                                             0%
                                                                                                                                                                                                                                    2
                                                                                                                                                                                                                                    10





