Page 9 - Process book_Catherine_Byrne

DISCOVER DEFINE DEVELOP DELIVER
RESEARCH SYNTHESIS IDEATION PROTOTYPE
PHASE PHASE PHASE PHASE

d i v e r g e c o n v e r g d i v e r g e c o n v e r g
e e

p r o b l e m s o l u t i o n

- identify the problem - refine the problem - brainstorming - low fidelity prototype
- assumptions/bias statement - hypothesis - low fidelity feedback
- research methodology - focus aims & objectives - ideation stage i - mid fidelity prototype
- literature review - field research - ideation stage ii - mid fidelity feedback
and analysis analysis (surveys, - final idea - high fidelity prototype
- desk research interviews, reflections) - final hypothesis - high fidelity feedback
- field research - identify stakeholders - brand id. & marketing
- build personas - final talli mobile app
- user scenarios & social media
- thematic analysis - design rationale

RESEARCH

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