Page 18 - Sorcha Mathews

Marketing

The following concept is for a hand held garment

steamer. Project 1

Designed for those who always want their outfits to

look as fresh and fine as possible. The steamer allows

you to quickly refresh and press wrinkles from all cloth-

ing types without the hassle of setting up an ironing

board or needing the space for one.

The steamer also allows you to sanitise upholstery and

soft furnishings like curtains and couches by killing bac-

teria with steam.

The target market for this particular design is trendy

young and middle aged adults who dont have an iron or

space for an ironing board. Its neutral colours appeal to

both the male and female market, this also includes the

teal and copper accents which seek to bring a fashion-

able edge to the product, rather than direct the product

to a gender.