Page 19 - Sorcha Mathews
P. 19

What it                                                                          Company dedicated                      What is it?

                                                                              does for me?                     Aids to look good                                    to garment care
                                                                                                               with minimal effort
                                                                                                                                                           Reliable and trustworthy
                                                                                                            Empowers and inspires
                                                                                                         you to look your best                                      Sought after by fashionable


                                                                                                                                                                                                individuals
                                                                                                    Freshens and
                                               Brand                                             removes creases                       Facts and Symbols                                     Effective and easy

                                                                                              from clothing


                                   Essence                                               Promotes self                                                                                         to use domestic
                                                                                                                                                                                                    products

                                                                                         confidence

                                                                                                                                                                                                         Approachable
                                                                                   Completes                                              We Believe in...                                                 mid- upmarket
                                                                                 boring task                                                                                                                   products

                                                                               quickly                                                    Looking good with

                                                                             with ease                                                minimal space and effort.                                                         High quality
                                                                                                                                                                                                                       products


                                                                                                                                  High quality reliable products.




                                                                                Neat with                                           Promoting self confidence                                                   Fresh, clean
                                                                                  wrinkle free                                           through looking and                                                   and neat

                                                                                     clothing                                                  feeling fresh.
                                                                                                                                                                                                     Reassured by
                                                                                        Confident                                                                                                     Quality standard



                                                                                                                               For daily use, efficient, effective,

                                                                                              Proffessional                               fashionable, trendy.                                  Confident in

                                                                                                                                              Personality                                      self-image
        Brand Values                                                                                Organised and



       Trustworthy                                                                                      on top of things                                                   Trendy and fashionable
       Integrity                                                                                                   Clean and fresh                           Supported by good

       Good- High Quality                                                           How                                                                      customer care                                     How that

       Good customer service                                                  that makes                                                                                                                      makes me
       Passion                                                                  me look?                                                                                                                           feel?
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