Page 10 - Alain_Ferrer_MDP_BOOK
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Design Principles







                                                                                                                         Form follows function

                                                                                                                       This phrase means that the
         Modernism                                                                                                  being purpose of the product
                                                                                                                    has to be the start point of it,

          Modernism starts after WWI. The major                                                                 and then the form of the product
                                                                                                                    will need to adapt the needs.
          thought was the rationalism, a rupturist
          movement with past movements.
                                                                                                                             Industrial materials
          Modernism is interested on attending                                                                                  and  procedures
          necessities of the clients. They use new                                                                     Eileen Gray was part of the
          techniques and language forms, involving                                                                   generation of designers that
          the vanguards of the moment. Break                                                                         had on their hands new and
          with the classical ideas, no ornaments and                                                                   innovating technologies to
          improve the functional features.                                                                           make products.The products
                                                                                                                        tend to be industrial and

                                                                                                                      machine processes maden.
                                                                                                                      They used modern materials
                                                                                                                                   as steel or glass.

                            Art Deco                                                                                   Comfort and Simplicity


                             Art decó movement has his origins                                                            Without ornaments and
                             after the WWI in Paris. In contrast to                                                decorations, the main purpose
                             modernism, the main idea of Art                                                     of producs is to be useful for the
                             deco are the ornamental products                                                      users. Comfort is  the principal
                             for high society. Furniture. Graphic                                                     thing about products, at the
                             design or domestic equipment are                                                             same time being simple
                             themainthemes for designers                                                                  understanding for users.




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