Page 8 - Caitlin Cole

Blood Pressure Monitor SWOT ANALYSIS

•Value For Money •Unknown Brand

•Simple Assembly •Looks Cheap

•Simple Funcltions •Basic Interface

•Large Cuff •Bad Explanation of Readings

•Recylable Packging •Poor Cuff Wear Directions

•Accessible •Monochromatic Results

•Cheapest on the •Looks Clinical

Market •Tends to

•Red to Green Read Too

Indicator High Product Packaging

O

•New Demand for T •Outdated Product in Use

Home Health Care •Cost of New

•Aim at Older Generation Technology

•Aim at a Typical Family •Competative Innovative

Household Designs

•Results Feedback •Strong Competition

•Styling •Decreasing Product’s

•New Packaging Value For Money

•Indication of When to Seek

Medical Attention

Strenghts Weakness Opportunities Threats
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