Page 16 - Luke Lister

Concept 1 Concept 2

Concept 3

During the initial stages of form concept exploration, the

balance between Lovegrove’s form liberation styling and

Braun’s standard consumerism approach was tampered

with. Three main concepts were produced from this stage.

Concept 1 was aimed at the idea of the product standing

upright on its own when not in use. Concept 2 looked at form

liberation as a touch point for the hands and fingers.

Concept 3 looked at form liberation as a feature to draw

interest visually.

Concept 2 was decided upon as the candidate to move

forwards with as it balanced the styling between both brand

and designer best.