Page 20 - Luke Lister
P. 20

During the concept freeze, the form liberation factor was

                                                                                                                               explored further, with minor research into the older styling

                                                                                                                               from when Dieter Rams was the director at Braun. The idea

                                                                                                                                  of using form liberation as a touch point was altered by

                                                                                                                                 spreading out the features and decreasing their size. The

                                                                                                                                Braun styling was expressed in the products shape as the

                                                                                                                              curved top and banana like shape is very similar to the MGK

                                                                                                                                                                         3221.




                                                                                                                              SolidWorks was used to express this form in better detail on

                                                                                                                                                              the following page.
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