Page 23 - Marcela Lima

Ideation Idea 1 | Certification & Awareness

With the problem clearly defined and a strong understanding Crazy 8s My first idea came from the thought:

of user needs, I moved into the ideation phase. The goal Idea 1
was to generate a wide range of potential solutions before In addition to group sessions, I used the Crazy 8s method to quickly sketch eight ideas in eight minutes. This ideation

narrowing down the most promising directions. technique helped push creativity, encouraging divergent thinking before refining concepts. What if we could build more trust in the sector
and make it better known to the general
To explore possible solutions, I carried out four ideation After the ideation sessions, I selected three concepts that best reflected the insights from the Define phase. These ideas Social + public?

sessions: were refined and developed further, each aiming to address one or more of the core challenges identified by social Enterprise
enterprises: succession planning, collaboration, and access to resources. This step marked the transition from broad I came up with a certification process and an awareness

Classroom Workshop exploration to more focused design development.
campaign. The certification would bring trust, credibility,
recognition, and a stronger identity for the sector. Since
Held at the university with my classmates, this session

focused on challenging assumptions and exploring there is no specific legal status for SEs in Ireland the public
potential directions. Group input helped expand ideas and Certification Awareness often gets confused about what make them different from

test feasibility early on. traditional businesses. This certification would help clear
up that confusion.

Six Thinking Hats with Family
Alongside this, the awareness campaign would feature

The second session was with family members, where interactive ads in the real-world showcasing funders and
we used the Six Thinking Hats method. This session was the impact of their SEs, plus an online campaign. The

especially helpful because I had to explain the problem to goal would be to reach a broader audience, attract more
people who were not familiar with SEs or design processes, customers and business partners, while also helping

which helped me clarify the issues in a simple and accessible government sectors better understand social enterprises,
way. making support more widely available (like the resources
from Leos).

Co-Creation Workshop (SERI) Ideation Sessions
Figure 14 outlines the structure of this idea and features

The third session was a co-creation workshop run by • Platform that can direct you for the • Procurement partnership platform the key elements that would be developed if it had been
right mentors & people you could
SERI, with twenty-five participants. The topic focused on collaborate with • Batter platform / skill sharing/ time selected. The focus would be on the offline awareness
banking
financial sustainability, one area I would not explore for its • AI search with all resources available • SE certification campaign as it would be more feasible in the conditions of
in Ireland
complexity, but the conversation went beyond finances, • Mentorship matching system • Handover Frameworks this project.

revealing challenges that affect many aspects of running • Crowdsourced knowledge platform • AI-driven documentation tools to
capture processes
a social enterprise. This session was so valuable because • Hybrid Work Models - structuring • Platform with centralised info

I could hear directly from social entrepreneurs about their volunteers, apprenticeships, part-time, • Awareness campaigning
and internships roles that evolve into
everyday struggles and what kind of support they really paid positions • Learning tool for better finance

need. • Irish SE Framework

Process Book Develop 23