Page 18 - Marcela Lima
P. 18
Competitive Analysis Social Enterprise UK (SEUK) Social Enterprise Scotland (SES) Social Enterprise Northen Ireland (SENI) Social Entrepreneurs Ireland (SEI) The Wheel
Country UK Scotland Northen Ireland Ireland Ireland Ireland
To better understand the digital landscape supporting
social enterprises, I conducted a comparative analysis of Mission & Creates a favourable environment in which The voice of SE in Scotland – support & Representative & networking body for SEs across Supports social entrepreneurs with funding, mentor- Umbrella organisation for non-profits, including SEs
five leading organisations across the UK and Ireland. These Focus SEs can thrive - public awareness, lobby, and lobby for SEs Northern Ireland – connect, support & empower SE ship programmes, and networking opportunities
opening markets in public and private sectors
included Social Enterprise UK, Social Enterprise Scotland,
Social Enterprise Northern Ireland, Social Entrepreneurs Strengths Strong branding, well-structured advocacy, Strong policy advocacy, clear messag- Strong and vibrant branding, better storytelling. Strong branding and storytelling Strong financial back- Good branding, strong community engagement, funding
Ireland, and The Wheel. government recognition, corporate partner- ing, member-oriented approach ing, structured incubators resources, training, events, large membership base
ship, evidence based, and community led
Studying these platforms provided insight into what’s Weak- Has more resource- higher expectation The brand is not strong as SEUk Less lobby oriented, less visibility than SEUK & SES More focused on individual entrepreneurs than collec- Broad focus, not just SEs
working, what feels outdated, and where user engagement nesses Older- less keen to innovate tive advocacy
can be improved—especially for tools aimed at collaboration,
knowledge sharing, and sustainability. Content Informative and relevant content about SE Information about SE, policy, events, Relevant and informative content easy to find info, Inspiring stories, programmes highlights, good story- As they non profit in general they have information use-
with report, news, case studies, SE directory news not very appealing no storytelling news, reports, podcastW telling/ engaging ful for the different organisations, from training to funding
passing to jobs opportunities to next events, but they are
Chapter Key Insights all relevant and easy to find
• User feedback shifted the focus from volunteers to Layout Clean and easy to follow The waves make some areas, like the Well-structured & easy to navigate in a visually pleas- Colourful & dynamic layout but clear. The only thing Conservative layout, text heavy, not much storytelling
(Just the bottom part with one black box for
ant way . The award page layout feels disconnected
landing page, feel dense and over-
that feels disconnected from the rest of the website
knowledge sharing and collaboration. newsletter and the white box for get in touch whelming with the rest of the website is the footer, takes more space than needed and not
creates a break in the layout as the white box clean as the other parts
• Top priorities: succession planning, access to resources, mixes with the section above)
Text-heavy but the white spaces make it clear
and collaboration—solutions must reflect these needs.
Visuals A strong brand consistent through the web- The use of too many colours makes it The colours and brand are vibrant making it modern, Modern, fresh and engaging, nice illustrations, happy Not many visual, the pictures are not always consistent,
• Problem statement clarified the challenge around site, bit of colours well placed making it not heavy, and dated, but is consistent professional but also community focus. The icons images, videos with sense of community, but uses the logo and colours are interesting
change, engagement, and sustainability. too serious the images also give an upbeat don’t follow the same language through the website icons with different languages
feeling
With strong font giving the bold and entrepre-
• The stakeholder map highlighted a complex ecosystem, neurial feeling
showing the importance of designing for multiple actors,
not just SEs. Usability Good contrast black& white(mostly) Good contrast and font easy to read, In general, good contrast and font making it easy to Clear font and CTAs, good contrast. Some buttons in It’s function with good contrast and easy to read but not
Clean font easy to read, well-structured sec- the buttons are too narrow it doesn’t ready, but in the carousel some texts are hard to read the landing page could be better positioned. very engaging
tions show up much. Could have a search bar because of contrast. Easy to navigate
• Personas and scenarios made user needs more tangible.
• One-size-fits-all doesn’t work—solutions must adapt to Tone Professional, bold and engaging Formal but friendly Professional and supportive Supportive, friendly Institutional
SEs at different stages of growth.
Navigation Logical layout with top menu with drop down Straightforward and simple to find in- Clear and structured top menu with sections for Well-organised Logical but slightly text-heavy.
and footer, newsletter and get in touch also formation About, Membership, Social Value, Events, News, and a
• This phase built a strong foundation for generating and highlighted top menu with drop down and footer (it dedicated SENI Directory.
selecting ideas. lacks a bit of hierarchy)
Interactiv- Static Mainly static The carousel brings some movement to the land page The most interactive of all with videos, carousel, zoom Hovering and some videos bring a bit of dynamism to the
Process Book Discover ity out images, hover effects mainly static website 19
