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Branding & Marketing Positioning

This phase focuses on transforming insights into a complete solution. I carried out a full

redesign of SERI’s brand - including a new mission, vision, manifesto, and visual identity
- to better align with its purpose and audience. The brand audit was key in guiding this

direction and ensuring coherence across all elements. The final high-fidelity prototype
brings these ideas to life and was tested after completion to gather feedback and identify We’re a home for those who dare to build a better world,

areas for future refinement..
and together we, make it happen - with heart, strategy,

SERI’s platform offers important tools, howevwer the website still lacks consistency in its and collective strength.

structure and design. The main page and member’s area uses different logos, colours and
font, which affects usability. Additionally, it could also include a public resource hub with

all supports available in Ireland for SEs. Making this information accessible to everyone, not We stand with Ireland’s 4,000+ social enterprises, amplifying their voices and celebrating
just members, could help expand the platform’s reach and support across the sector. their power to reshape our economy, society, and future. These changemakers prove that
purpose and profit really can go hand in hand — not in theory, but in practice. It starts with

The focus of the project is the redesign of SERI’s website, applying interaction design one idea, one action, one community.
principles to make it more user-friendly, better organised, and easier to navigate. Improving

the user experience could help the platform reach and support more social enterprises Born in 2020 from the passion and experience of social enterprise leaders who’ve been

across Ireland, while also encouraging more people to engage with the tools, resources, on the frontlines, SERI exists because we believe this sector deserves to be seen, heard,
and community that SERI already offers. and supported. Together, we’re making Ireland a world-class home for social innovation.

SERI We tackle real challenges with practical solutions. We listen, gather insights, and turn
them into action - shaping policy, creating spaces for connection, and opening doors
to key stakeholders. We also back social enterprises every day with peer networks, a

SERI is the national representative body for social enterprises in Ireland. Its mission is to lively online community, practical tools, group discounts, and up-to-date funding news.

support, connect, and advocate for the sector, helping social enterprises thrive and grow
sustainably. SERI offers a member portal that includes an AI assistant for support, a resource Like the enterprises we represent, we don’t have endless resources, but we’re resourceful.

library with funding opportunities, templates, discounts, and access to both expert-led and We’re embracing new tools and technology to grow our impact in smart, sustainable ways.
peer-led workshops. Members can also connect through Peer X, a dedicated space for

collaboration and networking. Beyond the platform, SERI runs a public website showcasing Our work is rooted in empathy, driven by evidence, and fuelled by action. We’re here to
its ongoing advocacy work, and supports a highly engaged WhatsApp community where challenge the status quo, support where resources are thin, and build a stronger sector -

members share knowledge, experiences, and peer-to-peer guidance. Through these tools together.
and networks, SERI plays a key role in strengthening the social enterprise ecosystem across

Ireland.

Process Book Deliver 33