Page 37 - Marcela Lima

Unique Selling Point Tone of voice

I’m reshaping SERI’s digital space into something more than The tone of voice can change slightly depending on the

just a website - it’s becoming a living hub shaped by the public
people who use it. SERI exists to connect, support, and stand

with social enterprises across Ireland, no matter where they
are on their journey. Bold yet warm - advocacy but approachable and
supportive.

Action-oriented yet inspirational- concrete steps and
guided supports but motivational.

Credible but accessible - shows its knowledgeable but

don’t use jargon and formal language that could create a
distance.

Process Book Deliver 37