Page 39 - Marcela Lima

SWOT ANALYSIS Logo Iterations

This SWOT analysis outlines the current strengths, weaknesses, opportunities, and threats related to SERI’s brand and positioning. The logo design process began with sketches exploring

a variety of concepts. One early direction focused on
using connecting shapes to form the letter “S” for SERI -

symbolising the way social enterprises are linked through
S Strengths W Weaknesses community, partnerships, and shared goals. These sketches

reflect a broad exploration of ideas, helping me test different
forms and visual metaphors.

National representation, community driven, inclu- Lack of public awareness (still a young brand),
sive, collaborative network, international engage- small team, not clear/ inconsistent visual identity,
ment, growing awareness of SE, policy advocacy, website could be more dynamic and interactive
member support and advocacy, strong alignment
with its mission, vision and values

O Opportunities T Threats

Growing interest in SEs, more government support Policy changes, economic downturns & budget
(Ireland and EU), strong policy and advocacy role, cuts, competition from other networks
corporate partnership, procurement, no real com-
petition, partnership with other institutions (LEO,
Enterprise Ireland, The Wheel, SEI, Social Finance…)

Process Book Deliver 39