Page 38 - Marcela Lima
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SWOT ANALYSIS Logo Iterations
This SWOT analysis outlines the current strengths, weaknesses, opportunities, and threats related to SERI’s brand and positioning. The logo design process began with sketches exploring
a variety of concepts. One early direction focused on
using connecting shapes to form the letter “S” for SERI -
symbolising the way social enterprises are linked through
S Strengths W Weaknesses community, partnerships, and shared goals. These sketches
reflect a broad exploration of ideas, helping me test different
forms and visual metaphors.
National representation, community driven, inclu- Lack of public awareness (still a young brand),
sive, collaborative network, international engage- small team, not clear/ inconsistent visual identity,
ment, growing awareness of SE, policy advocacy, website could be more dynamic and interactive
member support and advocacy, strong alignment
with its mission, vision and values
O Opportunities T Threats
Growing interest in SEs, more government support Policy changes, economic downturns & budget
(Ireland and EU), strong policy and advocacy role, cuts, competition from other networks
corporate partnership, procurement, no real com-
petition, partnership with other institutions (LEO,
Enterprise Ireland, The Wheel, SEI, Social Finance…)
Process Book Deliver 39
