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Logo Variation Let the Logo Breathe

We have four versions of the SERI logo to allow flexibility Clear space

across different communication formats and sizes: Horizontal Logo Stacked Logo Clear Space
We respect the logo by giving it some space.
Horizontal Logo

The minimum clear space that must surround the logo is
Symbol and logotype aligned horizontally. equivalent to the rectangular and square shapes used in
This is the primary logo and should be used in most the symbol itself.

situations.

Stacked Logo
Minimum size
Symbol and logotype centered vertically.

Best suited for large-scale applications such as signage To retain visual impact minimum sizes have been defined.
or posters. Avoid using it at small sizes, as it may become

hard to read.

Full Name Logo

Includes the symbol and the full name

‘Social Enterprise Republic of Ireland’.
This version is used when clear identification is needed - Full Name Logo Symbol-Only Logo Minimum Size
such as on official documents, formal publications, or when

the acronym ‘SERI’ might not be recognised.
Print: 7mm (0.25”)
Print: 15mm (0.5”) On-screen: 20 pix
Symbol-Only Logo On-screen:
Print: 25mm (1”)
On-screen: 70pix 43pix Print: 25mm (1”)
Only the symbol without any text. On-screen: 76pix

This version is used in formats where space
is restricted or where the brand is already

established - like social media icons or watermarks.
Avoid using this version in formal or introductory

communications where the full name or acronym is needed
for recognition.

Always use the logo files provided. Do not re-create

Process Book Deliver 43