Page 46 - Marcela Lima

Colour Palette

SERI’s color palette is bold, modern, and designed for Sunset Orange: This warm, energetic hue represents

clarity. It reflects SERI’s identity as a connected, values- our community focus, approachability, and the human-
driven community with strong Irish roots supporting social Emerald Teal centered nature of our work.

enterprises.
CMYK 86-27-65-9 Sunshine Gold: This golden hue from tradicional haverst

The chosen colour palette was inspired by Irish culture brings hope and positivity to the brand.

and landscape, aiming to reflect SERI’s roots without RGB 0-131-110
relying on stereotypical tones. The goal was to create a HEX 00836E

modern, grounded identity that feels both professional
and culturally meaningful. These colours complement the Avoid using tints or unapproved variations of these colours.

new logo inspired by Brigid’s Cross, reinforcing ideas of Maintain consistency to preserve brand recognition.
connection, heritage, and community.

Emerald Teal is our core brand colour, representing
growth and purpose. It should be used for key highlights,

buttons, and headers. This color embodies transformation,

growth, and environmental responsibility while providing a
distinctive brand presence that avoids cliché Irish green
associations.

It is supported by a vibrant set of complementary secondary

colours. These bring vibrancy and impact to visuals - ideal
for backgrounds, icons, and callouts. Rich Heather Deep Navy Sunset Orange Sunshine Gold

CMYK 67-95-16-4 CMYK 96-73-48-46 CMYK 2-78-84-0 CMYK 1-28-82-0
Rich Heather: Inspired by the wild heather that grows across RGB 112-52-126 RGB 13-50-71 RGB 237-95-59 RGB 252-189-72
Irish boglands and hills. It represents the commitment to HEX 70347E HEX 0D3247 HEX ED5F3B HEX FCBD48

innovative solutions and visionary thinking within the SE
sector.

Deep Navy : This grounding tone provides balance to the on Butt Butt Butt Butt on Butt on on
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vibrant colours. It represents clarity, trust, and stability,
like the Atlantic waters surrounding the island, it provides on Butt on on on on Butt on
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depth and a dependable foundation.
Process Book Deliver 47