Page 44 - Marcela Lima
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Color variations Logo misuse
The logo was designed to work in different contexts. The To keep the brand consistent, the logo should not be
full-colour version should be used where possible, but Master Logo Do not crop the logo Do not outline logotype stretched, rotated, recoloured, or placed on cluttered
monochrome and reversed options were created to ensure backgrounds. Always use approved versions.
visibility on dark or complex backgrounds.
Do not change the transparency of Do not rotate any part of the logo
the logo
Reverse logo
Do not use different colors Do not distort the logo
Mono logo
Do not use drop shadows or any Do not re-create using any other
other effects typeface
Process Book Deliver 45
