Page 40 - Marcela Lima

Logo Iterations Logo Design

After choosing the “S” formed by shapes as the most Logo Overview Concept Application

promising direction, I moved into digital development. After
a few rounds, I felt like something was missing. The design The SERI logo is designed to be clear, adaptable, and The symbol is based on interconnected blocks, inspired The geometric form is built for flexibility. It maintains clarity

didn’t fully reflect the brand values. Since SERI supports meaningful. It reflects SERI’s role as a connected, forward- by Brigid’s Cross - a traditional Irish symbol linked to and recognition at all sizes and works well across both
Irish social enterprises, I thought it would be meaningful to thinking, and values-based organisation. It is composed of protection, unity, and renewal. The use of four interwoven digital and print formats.

include something from Irish culture - something that adds a symbol and a logotype. shapes represents collaboration, community, and strength
depth and a sense of place to the logo. through connection.

That’s when I brought in inspiration from Brigid’s Cross.
It not only adds cultural meaning, but also symbolises

connection, movement, and interwoven communities -
values that are at the core of what SERI stands for.

Symbol Logotype
I was much happier with the result, as it felt more meaningful
and distinctive. This new direction also influenced the wider

brand development — from choosing a colour palette that

subtly reflects Irish landscapes and identity, to defining
a tone and visual language that feels both grounded and
optimistic.

Logo

Process Book Deliver 41