Page 54 - Marcela Lima

User Test

To understand how well the new SERI website works, I tested

the prototype with four users. I asked them to complete
tasks such as finding information about SEs and looking for

support as a social enterprise. Unfortunately, I had set the
Figma file to a wider screen size (based on my own screen), Hypothesis Element What to Prove in Testing User Task User Feedback Observation

so on some regular screens the edges were slightly cut off.
Even with this issue, users were able to complete all the Clear, structured Users can navigate the site Find information about SERI and All users could easily navigate and find the Some users didn’t like the structure of SE

tasks, and their feedback was very helpful. framework easily what a social enterprise is. information they want. information coming in front of what is SERI.
Should be twon separated things
After testing, I also used the System Usability Scale (SUS) The information about what is social enterprise

questionnaire, which gave an average score of 88, reflecting could be more clear
a strong overall satisfaction with the user experience. A user said it missed an session with who is already
member

The user feedback showed that the main ideas behind Centralised resources Users can locate tools or You’re starting a social enterprise. All users found easily the resource hub, however all Changing the order of rectangles might help clear
the website worked well. Users were able to find what guides by stage Can you find resources that would of them clicked first on startup up and not the Idea this confusion between Startup and Idea Stage
also add a brief explanation on what each stage
help you?
Stage. Some users weren’t sure that Resource Hub
they needed, felt welcomed by the design, and said they was the best title for the session means
would come back to use the site again. This confirmed that Peer connection Users see a way to connect, How would you share your own All users felt disappointed that they had to become I realized the CTA was too focused on selling
the core hypothesis - that a more structured, accessible, opportunities collaborate, or share event or story with the community? a member to share an event. They also found it the membership, instead of highlighting the real
confusing that the membership page didn’t clearly
benefit for the user. I was influenced by how the
and collaborative website would better support social say that sharing events is one of the benefits. current site is structured. A better CTA would
enterprises - was correct. clearly show that sharing an event is one of the
benefits of becoming a member.

There were still areas to improve. Some users found the Reducing barriers to Users find relevant support This would be a feature more important in the
or partner content
collaboration
member area, that I haven’t develop, so I haven’t
section about “What is SERI” and “What is a social enterprise” test. However could have test joing the whatsapp
a bit confusing — they suggested that these should be two group
separate sections. Also, the membership section needs to Supporting sustainable Users can access support as Would you come back for All users found different resources that would make

better explain the benefits of joining. growth they scale guidance? it valuable for them to return

Feeling part of a connected Users describe the site Post-test question: Did this website All users felt the website was a welcoming space
In the Resource Hub, all users skipped the “Idea Stage” and ecosystem as welcoming, helpful, and feel like a place where social for social enterprises. One person specifically

clicked on “Startup” first. This shows the layout or order supportive enterprises belong? mentioned it felt friendly and not too serious, and
might need to change and also add some explanation. I said the image choices helped create a positive,
inviting atmosphere.
also noticed that there should be better navigation inside
this area. Right now, users need to go back to the menu to

change stages. A side menu and a search bar would help
users move around more easily and find what they need.

Process Book Deliver 55