Page 39 - Evan Luby

38 DESIGN HYPOTHESIS

HYPOTHESIS “UNEP states impact of Fast Fashion industry with exces-

sive quantity of clothing sent to landfills annually, resulting

in 20% of global wastewater and 10% of global carbon emis-

sions, principally driven by 18–25-year-old consumerist

patterns, requiring slowing the speed of trend-cycles and

thus limit environmental waste impact, providing a product

and service enabling individuals creatively appropria-

tion/reuse existing fast fashion items, through ICT and

product design research.”