Page 42 - Evan Luby
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41           USER JOURNEY


   USER








   JOURNEY
















































                                                                                                       Rebecca, 21 is a female social media influencer from


                                                                                                       Dublin. As a social media influencer Rebecca recieves

                                                                                                       several items of clothing to promote each week from fast


                                                                                                       fashion companies. Having done her research on the neg-


                                                                                                       ative effects of the fast fashion industry, Rebecca wants

                                                                                                       change in the world. A tool used for upcyclying clothes


                                                                                                       would benefit her immensely and she would also be

                                                                                                       eager to promote said product.





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