Page 17 - Liam Bowkett
P. 17

Persona Board













                                                                                   “I want products that feel good to use. Accessible,
                                                                                    durable, and built to last. Good design should

                                                                                       be accessible to everyone and made with
                                                                                    sustainability in mind, not just another thing that
                                                                                                       ends up in a landfill.”










                    Frustrations:

                                                                                Alex is passionate about quality and craftsmanship. They love
                    -Grinders that are hard to adjust or
                    uncomfortable to use                                        starting the day with a slow coffee ritual that feels personal
                                                                                and rewarding. Alex prefers using a manual coffee grinder
                    -Presses that don’t keep coffee warm                        and a French press because it gives them complete control
                    or are hard to clean                                        over the brewing process. They appreciate products that are
                                                                                accessable, eco-friendly, and built to last. For Alex, making
                    -Products that prioritize style over                        coffee is not just about caffeine, it’s about the experience, the
                    durability                                                  aroma, and the satisfaction of doing it by hand.
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