Page 47 - Georgia Markham

45. Project 14: Crude Design Designs
User Persona

Mary Dunne About Mary Needs/Goals

39 Years old ○ Spend as little time in the kitchen
as possible.
Lives in Dublin ○ Save money on food each week.
○ Produce little to no food waste
each week.
Wife and mother Full Time ○ Organise easy and quick meals
(ages 10 and 13). Accountant. everyday hassle free.
○ Give unwanted food to others
that want it.
○ Reduce food waste in the kitchen
every week.

Uses Technology Running is her
daily eg. phone hobby.
and computer.

Does grocery Makes quick and
shopping weekly convenient meals
(average cost €300). due to her busy life.

Frustrations

Not knowing what Little free Weekly shopping One third of food Hard to keep
meals to make for time. is expensive. is being thrown out organized
family. each week. in the kitchen.