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The Deliver Phase
Final Artefact Design Rationale
Platform & Approach Design Rationale “How it Works” Homepage Design Rationale
I designed the prototype for a mobile website platform, Based on user testing feedback I changed the layout of the “How it Works”
feeling this was initially the most accessible option for my users. 4 step process information on the homepage, from scrolling down, and
Parents are busy people and don’t always have the time to download instead designed it so the information was more contained in simiilar
an app or sign up for an account straight away. A website enables boxes that slide across, appearing in closer proximity to each other. This
instant access to information via desktop or mobile, allowing approach was guided by the UX principle of Law of Common Region and
parents to be informed first whilst providing them with the option of the Law of Proximity, allowing easier digestion of the information for the
participation at a later stage via an account set up. user.
I included the QR barcode on the card pack for quick access to the The feedback from the mid fidelity prototype showed there was more
website through their phone and enabling a pathway to toy donating information wanted for how the toy credit incentive would work. I
by accessing photos straight from their camera. provided more copy for this in the high fidelity version and created a “my
credit” page for the user’s account, accessible from the menu. The idea
While the low fidelity feedback showed users wanted to fast track as a would be that users can accumulate credits on a RePlay card and use this
guest user on the website, the feedback from the mid fidelity showed to pay for instore purchases or gift to charity. I introduced the gift option for
that users became frustrated at the idea of multiple email users who may not need to purchase any toys, allowing them an alterna-
correspondance when donating or reserving toys. For this reason, the tive option for spending their credits.
final artefact was designed to show an active account set up so users
can access all of their history for toy donations , reservations and ac- “Reserve a Toy” Design Rationale
count credit in the one place. Users can still participate as guests as an I reduced the amount of user steps for reserving a toy, based on the mid
option and I included sign up access through social media as another fidelity user feedback where pain points happened due to confusion.
option to fast track user’s. Guided by the principle of Hick’s Law, the process of reserving a toy has
now been reduced from 6 steps in the mid fidelity prototype, to 3 steps in
the high fidelity version and the copy also made clearer. These iterations
help reduce the time it takes for users to make decisions and acheive their
goal without confusion.
UX PROCESS | 06 FINAL ARTEFACT 57
