Page 63 - Deirdre_OLoughlin_PRocess_Book

The Deliver Phase
Final Artefact Design Rationale
“Reserve a Toy” Design Rationale
Based on one of the key research findings, an uneasiness with the unknown
quality and condition of toys, I designed the PreLoved Toys search page so
that users can filter based on this. Providing parents with assurances and
transparency of a toy’s condition upfront helps to build user trust in the
secondhand toy market.
“Donate a Toy” Design Rationale
I was guided by the principle of Jacob’s Law, and designed this part of the
process by looking at how other successful sites in the secondhand
market work, such as Vinted and Adverts.ie. Allowing the user familiarity
when uploading an item/photo through RePlay, helps reduce cognitive
load and increases success for participation.
To address one of the key user needs of assurance from the research
findings, the forms and input fields have been designed to retreive a
history from each donated toy, providing storytelling and a sense of
character to each toy. I introduced an AI assistant based on feedback that
some user’s may find the required descriptive writing section challenging.
I also introduced a link to help users learn how to take good quality
photos of their toys. The link isn’t functioning but the approach would be
based on something similar in the Vinted app, showing a pop up of
information that would encourage taking clearer photos, and generate
more buyers in the secondhand toy market, ultimately helping toys to
circulate more.
UX PROCESS | 06 FINAL ARTEFACT
Branding Design Rationale
The branding was applied to the high fidelity prototype to visually
represent the values and mission of the RePlay sustainability awareness
campaign & pop-up toy shop program. I designed the first touchpoint of
the campaign card pack to feel fun, lovable, and informative for parents,
to spark & hold their interest and encourage them to explore the website
further.
The guiding principle of aesthetic usability affect was followed to
generate a positive perception of secondhand toys and encourage
users to overcome any negative association. Overcoming this barrier
discovered in the research, can help increase participation in a toy
circular economy.
The branding applied to the website carries the same look and feel as
the card pack, following the guiding principle of law of uniform connect-
ednes, providing the user with instant assurance they have
landed on the right website.
The guiding priniciple of Fitt’s Law was followed throughout, designing call
to action buttons close to instruction, making call out headings large and
succint and making it easier for the user to digest the information needed
and carry out their goals.
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