Page 72 - Wayne Keating

ACB’s Accepted Customer Beliefs

Overwhelmed with the complexity and Restoring peace of mind by reassuring
frequency of their appointment care. the user through their life

Losing self confidence as a result of
needing help to remember dates and

times.

Want to extend their self control and
independence for as long as possible To maintain and strengthen

without care required. independence

Feeling of constant stress, part due
to overstimulation of remembering

many dates and part due to the
rising anxiety of missing

appointments. Promoting self control and reducing stress

At this age, cognitive activity is at and anxiety discreetly
a priority in order to remain in con-
trol of daily life .

Require some form of serenity to their

daily lives as currently they feel like
life is overcoming them.

KBB Key Brand Benefit

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