Page 73 - Wayne Keating
P. 73

Key Marketing Numbers



                                                                                                                                                                               Other Figures





                                                                                                                                                                         -113000 of the Irish population


                                                                                                        >€20M                                                            are diagnosed with a memory

                                                                                                                                                                         issue.


                                                                                                                                                                         -19300 of the diagnosed use a


                                 1 IN 6                                                              The cost to the state of                                            technological memory aid.

                                                                                                                                                                         -The most common excuse
                                                                                                      missing appointments

                                                                                                                                                                         used for a Did Not Attend was

                    of scheduled appointments                                                                     every year.                                            forgetting the date.


                        are missed in the Rep. Of

                                            Ireland.









                                                                                                                                                  7.5




                                                                                 41%                                                 The average amount



                                                                                                                                     of appointments per
                          42.7%                                            Of 65 and Overs                                                year 65+ attend




                            Of diagnosed                                  don’t own or un-
                           patients with
                          memory issues                                      derstand their
                             use an aid
                                                                               smartphone










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