Page 71 - Jamie Purcell

The Amazon Kindle Gen 1, is a groundbreaker in
e-reading, symbolizing the digital reading Representation Identity
revolution, new era of publishing, and a cultural
shift toward accessible, portable literature in the The kindle is represented as a new, The identity of the kindle was
digital age. portable and sleek reading device symbolising a device that can be
that was portrayed through used by anyone and would be a
marketing and branding. It symbol of intellegence and
represented an immense change in modernistic value.
the literature world as it would now By owning one you would identify in
remold traditional reading into an part of the digitial culture and be
Form technological approach seen as up to date and tech savy
accessable
Kindles positive effects on the
environment by reducing paper books
Thinner and lighter with wedged shaped would also show that customers are
design making handling more convenient.
The length and width mimicks the orginal
paperback book
Colour
White relfects a user friendly,
posters It was not designed to compete with It was made of plastic making it durable The kindle was produced with durable materials
Production
Resembling physical books colours
Material
tablets allowing it to remain in the
yet styled and finished with with comfort in
book reading market and culture
mind. Over its production years it has had many
advancements to its tech and body such as
Price Logo/Styling higher resolution displays and better battery life.
$399
Access to 90,000 books
giving it cultural reach
through a variety of books

Subtly placed logo for a Button was designed to
cohesive look and reminder simulate the action of turning
of the amazon brand pages. Strategically placed on
the side for ease of use
Regulation Consumption
Ads Showcased in newsweek magazine Marketing campaigns Kindles devices were subject to Users would download and store

Dubbed:“Ipod of reading” evolving regulations over the years multiple books, maazines and files
and it was its reaction to these that and are also able to do certain
gave customers a positive perception functions such as highlighting and
on the device. Copyright laws apply to notetaking which is alot more
ebooks and kindle had to design in functionable than standard books,
complience with them. giving a better experience overall 67
The integration of audiobooks
expands the users experience