Page 20 - Process Book A3_Giacomo Grech

DATA SYNTHESIS

TECHNIQUES USED

Affinity Mapping A.E.I.O.U User Flow/Journey

• Large amounts of data • Direct observation • A more holistic approach over a longer
• Helps in seeing the ‘big picture’ • Helps shape the user scenario period of time

• Categorises information leading to • Ethnographic practises • Inform about user interaction
themes experience

Users Perception & Interaction Problems

Complaints on too
much clamping due to Overcrowded &

illegal parking overpopulation Stress and
frustration affecting

work productivity

Not enough spaces

Users parking in front of
residents’ houses Public transport

frequency

Interviews Post-it Notes Observations

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