Page 95 - Kim Hong Tee - Design Booklet Year 3
P. 95
Animation
Animating Desirability
Music comes first in my animation process,
because it crucial to set the right mood for
a product, and it makes a good structure for
storytelling and ease the visualling process.
The music I use is “Down” by Mariam Hill, the
video starts with a slow piano jazz with dark
close up of the product to build the anticipation
and tension hinting something bigger is
comming, people who knows the songs will
know a hard beat drop is coming, and those
who don’t will get surprise when it comes to
beat drop where the video become fast paced
and dynamic making it like a treat from the
build up anticipation. Its all about the flow of
the focus point and music.
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